Box

Introduction:

Since the printing and packaging technology entered the industry, many industrial activities have changed and new advantages have been introduced in the field of marketing. Today, if a manufacturer is looking to order brochures, catalogs, business cards, commercial boxes, etc. So, you will have many options for design, printing and printing overlays in front of you. Options that each have advantages and disadvantages. On the other hand, it is necessary for the customer to be aware of all of it before starting printing.

Designing and determining the type of printing are done before preparing the device. In other words, the steps of preparation or lithography in offset printing begin with the production of zinc (plate). A step that will take time depending on the type of device and will delay the customer a bit. Therefore, customers who want to order something in high circulation and receive it at a certain time, must finalize their order on time.

A look at offset printing

The offset printing machine works with four main colors: turquoise blue, purple red, yellow and black. For this reason, these devices are called CMYK printing system, which stands for colors used in separate towers. These machines are available in single-color, two-color, four-color, five-color, six-color, eight-color models, and direct one-sided printing and double-sided printing at the same time, each of which is used according to the customer’s specific order. . A person who works with these devices is called a master or printer. In addition, note that this person’s skill in working with the machine and preparing zincs is one of the most important reasons for providing quality and durable printing. The matrix printing machines include two four-color CD102 and seven-color CX102 machines, both of which are 5.4 sheets, and their features are unique in their kind.

The next step after printing is coating. This step is also very important. If coating in printing is done correctly, the life of the product will increase and the effectiveness of the product will be higher. The stage of covering the product is before the stages of folding and arranging, binding, letterpress and half-blade, gluing lip (box making), packaging and transportation, and in terms of importance, it is more important than the next stages.

The function of the coating in offset printing is to maintain the print for a long time, to prevent scratching or spreading of the color, to increase the gloss of the color and design, and in some cases to moisturize and maintain the printed product. In general, the coatings are divided into the following categories in offset printing.

1-Waterbase varnish coating

In order to reduce unnecessary reflections of the final product and increase resistance to environmental factors, waterbase varnish coating is used. Note that the drying speed of the ink will have a great impact on the quality of the work. Verni Waterbase will take this responsibility in the printing process. One of the most important points before using waterbase varnish is to pay attention to the type of ink used in the printing process Varnishing will be classified into two categories, cold varnishing and warm varnishing, which cold varnishing is suitable for offset printing process.

2- UV coating

When UV inks are transferred to the printing surface, the process of polymerization of colors takes place by UV rays. This process accelerates the drying of colors. The work that will increase the final quality of the printed product and help the quality of the printed image. It should be noted that many problems occur due to the mixing of colors together in the post-printing process. Therefore, UV rays will increase the stability and stability of the surface by drying the ink quickly and minimizing the backlash of the printed products, and will cause more color effect. UV is divided into several categories of flat or complete UV, spot UV, UV sand and UV matrix, which is explained here for the importance of UV matrix.

3-Matrix UV coating or seven colors

The Maverix UV matrix printing complex is the first UV matrix machine in the Middle East, which has the ability to apply varnish to very luxurious boxes. UV matrix created at a much lower cost than the added value, will create differentiation in the product packaging and at the same time will create an inimitable box for the product. You can see all kinds of UV samples with color reflection in the market, which must be production. In addition, if the customer wants to use her logo to reflect light and make her product packaging uncompetitive, this equipment will make it possible for her.

4-Hybrid coating

Using a varnish coating during printing and using hybrid technology will create surprises in the images on the box. In this method, it is possible to create opaque and transparent effects at the same time, and in this way, boxes will be produced that will show a different view of the image and create a unique creativity for the designer and the designed packaging.

5- Cellophane cover

Since cellophane was invented, the packaging industry has also been revolutionized. In the packaging industry, cellophane wrapping is done by two thermal and simple methods with the help of machines, and cellophane is still considered one of the best physical coverings due to its special covering characteristics and can make the packaging moisture-proof. slow This cover is especially used in the packaging of export products.

Valuing the brand is more important than creating a brand. In fact, it is this value that defines branding and makes a brand valuable in the eyes of the audience.

Comparing metallized printing with gilding, is this the problem?

Metallized printing and gilding

Many professional manufacturers cannot have much success even with the best products. There are many factors involved in selling a product and quality is only one of them. As long as a product is not seen in the eyes of the customer, it will not be successful. To attract the attention of customers, it is necessary to present the products in stylish packaging. Proper packaging can have a positive effect on sales up to 70%. What makes a package special and different is the printing on the boxes. There are different techniques for printing on packaging and boxes, among which metallized printing and gilding have received much attention. To get to know the best printing method, it is necessary to first have a brief knowledge of these two popular methods in the printing industry.

What is metallized printing?

The printing industry has made significant progress along with the growth of technology in recent years. With the help of advanced devices, new and different printing effects can be implemented on the boxes. Any positive change leads to a better visibility of the print on the box. One of the latest printing techniques is the use of metallization effect, which has been very well received. Metallized printing and gilding are both conventional methods in the printing industry, which have differences in terms of execution. Metalized is one of the new methods in the printing industry.

A metallic and generally aluminum layer that is drawn on paper forms the basis of metallized papers. This layer together with the gel coating makes the ink settle better on the paper and creates a foil-like and shiny appearance. Metallized printing is usually done in two ways:

Metallizing the print and printed surface completely

Metallizing certain parts for extra shine

Both general and local metallization are done in order to create visual effects, and the goal is to attract the attention of the customer and evoke the specialness of the product. In addition to the visual impact, the matrix metallized box is a good protective coating to keep the products from moisture and oxygen in the entire box.

What is a goldsmith?

Metallized and gilded prints are great for highlighting the product inside the packaging boxes. Foil Stamping is one of the most important branches of industrial printing. In common usage, this technique is also called silk printing and tampo printing. This technique can be done manually or by machine. In simple words, gilding can be considered as a type of hot printing, which is often available in gold, silver, red, and blue colors.

A variety of hot and cold gilding prints are used to create a delicate and dreamy look on a black and colored background.

In fact, the goldsmith is the metallized metallizer already painted with gold, silver, etc., which is made into a strip and sits on a part of the printed surface with heat, glue, and pressure.

Comparison of metallized printing and gilding in terms of application

Obviously, the steps of printing in gold plating and metallizing are different, but the main difference is related to the primary material for printing. Metallized printing is done on special metallized paper, but in goldsmithing, a colored aluminum layer is transferred to the work by using pressure and heat or applying glue. In most cases, metal stereotypes are used for gold plating. Gilding is a letterpress method.

Metallized printing and gilding are both very popular. From the gilded print, it arrived for the head. Phone book, button folders, catalog printing and promotional gift printing, fabric printing, hardcover printing and leather printing are widely used. This technique is more suitable for advertising goods.

Metallized printing is used on luxury and special boxes. This method is very effective in introducing special products. Currently, the metallization printing technique is used on the boxes of valuable products, luxury and fantasy boxes. Metallization is also used in cosmetics, food and pharmaceutical industries. Toothpaste box, tissue box, chocolate box are among the famous examples of metallized printing. The main difference between metallization and gilding is that in metallization printing, the entire surface of the printed surface is metalized, and its printing and effects can be used on all printing effect tests, and gilding only covers a part of the printed surface with hot aluminum.

Comparison of metallized printing and gilding in terms of durability

Metallized paper has very high printability and is highly resistant to environmental conditions. The use of advanced devices and high-quality inks in metallized printing has made the final quality of printing much higher. Durability and color stability of metallization against changes in temperature, scratches and moisture.

If you use the original strips, it is effective in raising the gilding print and makes it last forever. In this way, a relief is created in the print, which cannot be separated in any way. But unfortunately, the roughness of goldsmithing is considered to be its main weakness.

Comparison of metallized printing and gilding in terms of cost

Cost is the most important issue in the printing industry. Especially when it comes to printing on a large scale, the importance of this issue increases. Printing costs also have an effect on the final price of the product, so the use of the printing method depends on the project budget. Gold printing is usually much more expensive than other metallization printing methods. Gold stamping is not cost-effective for printing a lot of text and is often used for the front cover of receipts. In metallized printing, the final price of printing has been reduced to a large extent by eliminating the stereotype costs.

Comparison of metallized printing and gilding in terms of quality

Both gold plating and metallization are of good quality. Although metallized printing is not as old as gilding, it is basically the newest technology compared to gilding. Compared to offset printing, gilding, etc., metallization is of much higher quality. High durability, tear resistance, high color quality, high resolution printing, anti-scratch, high moisture resistance coefficient, attractive and shiny appearance and more reasonable costs have placed metallized printing in a higher position. In addition, in metallized printing with a suitable design, we can have dozens of gilders with color effects, different colors and stable quality, which makes metallized printing stand out from the competition.

The choice between metallized printing and gold plating is directly related to the type of product, customer taste and budget. Undoubtedly, gold printing cannot be a suitable option for toothpaste boxes, tissue boxes, etc. in high circulation. In general, for general cases in the printing industry and most publications, help is taken from the gilding stage in printing. But for the production of special boxes, metallization is always a more suitable option. Luxury boxes, special chocolate boxes, stylish gift boxes, etc., are seen more distinctively with a shiny metallic print. The possibility of printing on metallization and creating different color coating effects, including hybrid and UV, has created a situation where it can be concluded that gold plating technology, especially hot foil, has reached the end of its technological era. Matrix Printing Complex, a specialist in the production of metallized boxes, can provide special suggestions to improve the packaging of your product.

Matrix printing and packaging complex has always tried to become one of the best brands of boxes and cartons not only in Iran, but in the near future, it will join the top 5 brands of boxes and cartons in West Asia by updating its knowledge and technology.

This complex, with the constant motto of Matrix, “open eyes to your package”, always tries to be by the side of the customers in smoothing the progress path so that they can turn their products into more valuable goods by packaging.